Post by account_disabled on Feb 20, 2024 6:36:42 GMT
The shortest answer to the question of what a persona is is a personality card or customer profile. So persona; These are profiles that are created by examining a population with common characteristics and behaviors and are a summary of their personalities. This term is frequently used, especially in the marketing world; It has an important place in both digital and traditional marketing fields. The reason for this is that it is a very critical method for creating a good marketing strategy. We marketing experts, for example, before determining the content strategy; We prepare these personality cards, or personas, by getting to know our target audience, examining their common characteristics, what they like, their knowledge level, habits and purchasing behavior.
Persona gives us important clues about what kind of language we will use when determining our Greece Phone Number content strategy, what topics we should focus on and what our content should be like. For example, if the behavioral type of our target audience is inquisitive, it will be very useful to present data, give figures and cite sources in the content we will prepare. How to Create a Persona? Creating a persona is a process consisting of many steps. In this process, acting based on data and not making assumptions is a point that should be taken into consideration in terms of the success of the study.
Because making assumptions about the masses can lead to prejudice. In this case, the persona you have prepared will lack the real character of the audience and will contain completely different features. Therefore, in an important fundamental step on which you will build your strategy, proceeding with data instead of assumptions is critical to the success of your strategy. So, if you are wondering how such important personas are created, "it seems too complicated to me" or "I haven't tried it before", it would be useful to review the steps below. 1.Shaping the Persona One thing we should not forget is that we work on real people when creating personas. For this reason, it would be useful to add a name and image as a first step to represent the audience we are examining.
Persona gives us important clues about what kind of language we will use when determining our Greece Phone Number content strategy, what topics we should focus on and what our content should be like. For example, if the behavioral type of our target audience is inquisitive, it will be very useful to present data, give figures and cite sources in the content we will prepare. How to Create a Persona? Creating a persona is a process consisting of many steps. In this process, acting based on data and not making assumptions is a point that should be taken into consideration in terms of the success of the study.
Because making assumptions about the masses can lead to prejudice. In this case, the persona you have prepared will lack the real character of the audience and will contain completely different features. Therefore, in an important fundamental step on which you will build your strategy, proceeding with data instead of assumptions is critical to the success of your strategy. So, if you are wondering how such important personas are created, "it seems too complicated to me" or "I haven't tried it before", it would be useful to review the steps below. 1.Shaping the Persona One thing we should not forget is that we work on real people when creating personas. For this reason, it would be useful to add a name and image as a first step to represent the audience we are examining.